Get back on the blog writing wagon

How to get back on the blog writing wagon after a lull.

Why marketing is NOT a four letter word when it comes to your business blog

The important thing to remember is that there are many parallels between direct marketing and setting up a business blog. In both instances you are attempting to reach the client to enhance your brand. The true message here is that you can’t be afraid of marketing tactics.

Why people should read your blog

While your blog might be filled with helpful information, you’ve still got to sell yourself a little and tell your readers why they care about what you have to say.

Blogging for an international audience

Writing for an international audience isn’t so different than writing for those that reside in the same country. You’ve just got to think about what appeals to them!

Should Your Blog Posts Have a Call to Action?

You can use your blog to market, but you don’t really want to market on your blog because you can get your message and your brand identity across to your readers.

Grab more blog readers without losing your brand identity

Typically with blogs to attract the greatest number of readers within the target audience, I suggest that we look at topics that are relevant to the broader industry not a very specific niche.

Analyzing your blog statistics

One of the important things to look at when you’re determining what worked and what didn’t on your blog is your statistics.

How to Choose a Topic for Your Blog Part 1: Niche Businesses

There’s a belief that if you just start writing, people will come. That might be true when writing a personal blog, but it doesn’t apply in business.