There are a number of questions that you can ask yourself when establishing a blog for your business. They are the ones that I go through to hone in on a specific topic area for a client who can go in any direction with their blog.
There’s a belief that if you just start writing, people will come. That might be true when writing a personal blog, but it doesn’t apply in business.
There is no right and wrong when it comes to paying bloggers. Industry standards are dictated over pricing trends from the past few years since professional blogging services are a relatively new offering.