We’ve had some juicy celebrity crisis’ lately that make writing this post lots of fun. When your company, product or personal brand encounters a crisis it’s important to decide what ‘voice’ you’re going to use. Choosing the right approach is one of the reasons little-known (but uber-powerful) flacks like Marty Chalmers and Eliot Mintz make the heavy wood. Let’s take a look at some of the characteristics of voices being used most recently – as well as a few thrown in from the past.

Filed under: News, News on Media by Bonnie
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“…it’s the biggest mistake I see small business owners make, including me. We have no patience.”

Filed under: Marketing, Public Relations, Social Media by Bonnie
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This means Twitter is different. People were coming to the defense of someone they’ve never met, but someone they truly feel is their FRIEND. I cant think of another social media where relationships like this are being hatched purely online between people who have no other connection, not even a common interest other than communicating.

Filed under: News, News on Media, Social Media by Bonnie
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