The new mobile marketing…Near Field Communication

Very soon Near Field Communication (NFC) technology will be available on smartphones and in the hands of consumers.

Five ways to translate technology into client love

Using the next generation of online tools that are out there can plug some of the gaps you may have in providing the kind of customer service that will create an experience that your competitors can’t match. Here are 5 ways this type of technology will garner great amounts of love from your clients.

What should Small Business look for in an IT provider?

Unfortunately, as technology continues to become more essential to everyday business practice, it’s becoming increasingly difficult for small business owners to know what to expect from an IT provider and which of each provider’s merits are reliable indicators of outstanding service. Here are some surefire qualities of a good small business IT provider:

Not sure what to pay pro bloggers? Read on…

There is no right and wrong when it comes to paying bloggers. Industry standards are dictated over pricing trends from the past few years since professional blogging services are a relatively new offering.

Why publicists should not jump in bed with programmers

All this extra stuff with a press release is just the digital equivalent of sending your press release in a great big box full of loose corn and a music box playing cheesy farmer songs. (Yes, I did this one year, I admit it) It will get attention but it won’t make your story any more interesting.