Twitter truths
I hope you’ll visit joyoftech.com
Five ways to translate technology into client love
Using the next generation of online tools that are out there can plug some of the gaps you may have in providing the kind of customer service that will create an experience that your competitors can’t match. Here are 5 ways this type of technology will garner great amounts of love from your clients.
Offline marketing is just a new name for PR
Lord help all those poor journalists who get deluged by a new group of savvy “offline” marketers.
Adding a personal touch to your business blog
When writing each blog post you can make them personal or topical – or any combination of the two.
How to Choose a Topic for Your Blog Part 1: Niche Businesses
There’s a belief that if you just start writing, people will come. That might be true when writing a personal blog, but it doesn’t apply in business.
I feel the need…the need for speed
I was sitting here wondering when a marketing person was going to answer my email (from two days ago) when it occurred to me that traditionalists will have to add a sense of urgency to their worklife in order to survive.
It’s only lazy people that WISH traditional PR were dead
Social media, bloggers, news sites….these media types are gaining influence by the minute it’s true. But until they start to generate millions of impressions within four minutes there’s no way they will ever replace traditional media.
Why my dog adds followers faster than I do
I thought taking a look at how @bartthedog pays attention to his social media might give you an idea of how he’s added more than 3000 followers in such a short time – with very little effort.
Not sure what to pay pro bloggers? Read on…
There is no right and wrong when it comes to paying bloggers. Industry standards are dictated over pricing trends from the past few years since professional blogging services are a relatively new offering.
Crisis communications in the 2.0 world
In PR speak a crisis is any “public challenge to your reputation”. Mostly we think of crisis in terms of big scale events, like the Motrin Moms, but really, a crisis happens anytime something could damage your personal or professional brand long term. It can be as simple as a negative comment on a public forum – or it could be a lot worse.