The Wax Blog

Beth Hodgson writes so often for the Wax blog we often forget she works for other clients as well, with her problogging service Writesourcing. If you’re looking for great, unique content for your blog or site, give Beth a shout on Twitter!

We’ve discussed the issue of plagiarism before, on a couple of occasions. (See our post on ‘Avoiding Online Plagiarism‘ last April) But really, the overall realm of original content is the gift that keeps on giving. A major topic of discussion around the Writesourcing water cooler (our virtual one, of course) is if there are other ways to define ‘original content’ that looks beyond the obvious theft, sourcing quoted material and the like. Well, fortunately, a client forced us to explore that further. (more…)

The number of posts on Beth’s blog this week convinced me that finding inspiration and promoting creativity in our work is something we’re all interested in. How many times do have my editorial guidelines beautifully laid out, clever themes to follow and great photos but then I sit down and BLANK – there’s nothing flowing. I’ve been fortunate to work with many writers who simply don’t have time for writer’s block – one MPR reporter comes to mind – who have taught me some great ways to keep moving when you have to write on a deadline. Here are my favorite ways to get back in the writing saddle: (more…)

 Ayushman Jain is a 20-something IBM engineer and writer from Bangalore.  No idea why he agreed to write for the Wax blog but we appreciate his insider info on SEO and other propeller-head stuff

So you’ve laid the foundations of a social business successfully by creating a neat, slick website? What next? You’ll probably want to make sure your website looks like a  rush hour street in downtown Manhattan (read traffic). Most people know that search engine optimization (SEO) techniques help in achieving just that. But not many know that their techniques are quite dumb and actually pulling their website down on the rankings.

Read on to find out just how you could be killing your website’s chances of being a search engine’s chum: (more…)