The Wax Blog

I think most people that know me will tell you that my brain might not work the same way as yours. (Four concussions, anyone?) But I am really good at find content for client social media accounts in very little time.  So I thought I would share my non-scientific process for finding and selecting articles, blogs and other little bits for Twitter, Facebook and LinkedIn, among others.

Keep in mind a lot of what I do is B2B so it’s sometimes not that easy to find good, current content. Here are a few ways to make the process faster and much less painful.  (more…)

Thanks to Lauren Bailey for being our own Emily Post of the social media world. I think I’m breaking nearly all her rules on a regular basis.

Find these icons at www.hongkiat.com

Those wanting to self-market their new business, book or product with a limited amount of funds typically turn to free resources in order to get the promotion they want. One of the more popular choices is utilizing one of the leading social media networking sites— Twitter. And it’s a great avenue to pursue too. Just about everyone has one including high-profile bloggers, celebrities, powerful industry executives and most importantly tons and tons of prospective customers and clients. It’s a great way to reach potentially hundreds of thousands of people at no cost. Using the site may seem simple. After all who can botch a 140 character long sentence? But the truth of the matter is that a lot of people do so on a regular basis. So many in fact that instead of building a strong clientele base, some entrepreneurs and business owners actually turn-off their customers via tweets instead. To make sure you don’t use the site incorrectly, brush up on some common “tweetiquette” by learning a few simple rules: (more…)

In my last post, we looked at some of the different ways of defining original content that you may not have considered when writing your blogs. I introduced the idea of using Copyscape to ensure that there is no duplication within your posts, and this week we’ll look exactly at how you can use that tool to your advantage.

Copyscape is designed primarily to prevent plagiarism.  Often, websites use it to ensure that no one else has stolen their original content.  It is also a great tool to use as a writer. When I’ve discussed this with other writers in the past,  I’ve received looks like I’m crazy using Copyscape on my own writing – because it should be pretty clear to me whether or not I’ve plagiarized the content.

That may be true, but as we covered last time, there are other definitions of ‘original content’ and if I want to ensure that I meet the criteria for one of those – ensuring there is  ZERO duplication within the content – Copyscape is the best option.

Want to know more about using Copyscape to ensure your content is original ? (more…)