Clair Schwan has interviewed his share of job candidates, and he’s still not convinced that there is a best way of doing it, but he’s certain there are some wrong ways to go about finding a good match between a candidate and a job opportunity.
Most people know that search engine optimization (SEO) techniques help in achieving just that. But not many know that their techniques are quite dumb and actually pulling their website down on the rankings.
Reasons why Google Panda makes us all better bloggers.
If you’re rusty on interviewing after a couple years of working just to keep the ship afloat, small business blogger Clair Schwan offers up some great advice!
Craft messages that influence your buyer’s influencers to grow your business.
Monitoring Twitter traffic for queries relevant to your field and location is very easy. Tools like Monitter.com and TweetBeep can be set up to watch for them.
My experience writing for Hooters Magazine just turned off a potential client. Does that mean I should bury it from view online?
The most important thing that keeps you looking “hip” has become the content quality and variety of your online presence.
You may not be sure HOW or WHERE to guest post. And you may also be banging your head against the wall at yet another social media tasks that has no immediate ROI.
Content curation is the biggest way services firms can compete today, especially when the content comes from their own consultants.