The Wax Blog

According to Free Dictionary the definition of karma is the total effect of a person’s actions and conduct during the successive phases of the person’s existence, regarded as determining the person’s destiny. Beth Hodgson’s last post about the boomerang effect – what happens when you get even more traffic by sending it to others from your blog -  stirred up some comments about how karma works in the blogosphere. (Thanks Jorgen for kicking that discussion off and I’d love to hear YOUR stories too!) It got me thinking about my clients, and how their attitudes and actions affect the kind of PR results they get. Read on to find out how MUCH karma affects results. (more…)

One struggle I have with my clients at times is convincing them that they need to credit sources. Their opposition isn’t because they don’t want to credit the sources that they use, it’s because they’re afraid they’re sending traffic away from their website. It’s a common fear, but that isn’t the reality, at least not exactly. (more…)

For entrepreneurs, small business owners and experts, the daily query boards like HARO and ProfNet can be incredible resources for gaining media placements. From major news broadcast shows to popular niche bloggers, these sites host queries from journalists and producers looking for specific sources for current stories.  Despite how great these resources are,  reporters tell me most  folks  blow their chances completely by the time they write the first sentence in response to a query. Here are some ways to up your chances for getting the media to email you regarding a query, and hopefully get mentioned in a major story! (more…)

Photo from fOTOGLIF

By Beth Graddon-Hodgson

In last week’s post about writing headlines we touched a little bit upon keyword usage and the tools that are available to determine the right terms to incorporate. Relevant keywords must appear in your blog content as well as in your headlines in order to fare well with search engine results. To use them, you’ve got to learn how to determine what relevant keywords are with regards to your blog and each individual topic you choose to focus on. The term SEO tends to scare many new bloggers, but it’s not necessary to get all technical in order to get the right results. (more…)

As promised in the wonderful Dana Larson’s post on time management, I’m going to fill you in on the rough process I use to manage my own (and Wax Marketing’s) social media accounts. Because I work on social media campaigns for some of my clients, people tend to think it’s really easy stay engaged in my own social media accounts. Unfortunately that’s not the case. Like most people, I either get totally sucked into goofing off on Twitter ( lately it’s @pharm84 who is a bad influence ) or I get so busy on client work I ignore it. But for the most part I have a routine I follow, and tools I use, that seem to work well for me in terms of staying consistent.  I hope it gives you some ideas, and PLEASE – let’s get some good comments going on favorite tools and tips for making social media less overwhelming. (more…)

We might be operating in a new technological paradigm, but the basics still apply when you’re trying to find time to make use of social media. In this post, Dana Larson provides a refresher on some easy ways to make time for online marketing. On Monday, I will share with you the specific tools I use to automate as much of my own social media platform (and my clients) as I can. But first, here’s Dana…

We want to be able to “do it all”, but let’s face it – we don’t have time. You probably don’t even have time to read this blog post, right?  Staying up to date on all the new advances in online marketing is a full-time job in itself. Below I’m listing my top 5 ways to manage my workload. (more…)

Harvey Mackay has written six New York Times bestselling books, two of which were named among the top 15 inspirational business books of all time – Swim With The Sharks Without Being Eaten Alive and Beware The Naked Man Who Offers You His Shirt. His latest book, Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You , was released in February 2010, and immediately made the New York Times, Wall Street Journal and USA Today bestseller lists.  Harvey is a nationally syndicated columnist and has been named one of the top five speakers in the world by Toastmasters International.  He is chairman of the $100 million MackayMitchell Envelope Company, a company he started in 1960. (more…)

Tim Busa from Constant Contact  sent me this recent video made by the Constant Contact email marketing folks. Props for trying to make a dry subject funny- but the woman at the beginning scares me.

(That’s Gail Goodman, CEO of Constant Contact. Just funnin’ ya Gail!)