The new mobile marketing…Near Field Communication
Very soon Near Field Communication (NFC) technology will be available on smartphones and in the hands of consumers.
How Apple's marketing strategy targets our DNA
How can you get in tune with the most basic functions of your audience? Here are the top three ways Apple has effectively tapped into our biological attraction, making their products more appealing to our deeper sensibilities.
Proper tweetiquette – the do's and don'ts of business tweeting
Worried about making a good impression for your business on Twitter? Here are some rules if you want to have good “tweetiquette”
Don't be a copycat ..use Copyscape
Copyscape is designed primarily to prevent plagiarism. Often, websites use it to ensure that no one else has stolen their original content. It is also a great tool to use as a writer.
Forget about the GDP take a look at well-being instead
What if we measured our overall well-being instead of the GDP? Where would the economy stand then?
Lessons from the virtual watercooler
Exploring the definition of ‘original content’ in the Web 2.0 world.
Putting your best foot forward at trade shows
Thinking of starting to participate at trade shows? Here are some excellent tips for making the most of your investment.
What dinosaurs can teach us about long tail search
The term “long tail” refers to those keywords that do not result in much traffic for the website, but have a much higher rate of conversion.
When a promise really isn't a promise
Why entrepreneurs who make promises to their staff – ones they really can’t deliver on – are dangerous to morale.
Is making money the wrong goal for your business?
When creating a business though, the most important thing you can do is establish a niche and goals within that niche (i.e., create an identity). The actual acquisition of money can really only be a secondary concern. So what does it look like to construct healthy and attainable goals, and a solid business identity?