Negotiating for a few perks or asking for a media mix can amplify your ad’s effectiveness. For example, getting an ad run on local websites can increase your brand awareness and get more views without much strain to your budget.
Big businesses create their advertisements so that their names can be more recognized, and to create more future sales. And as a small business, you may not afford that. So, design your advertisements to produce more sales. Include an offer in the ad, and also create a way for the customer to respond to your ad.
There’s new fear among business owners based on the recent hubbub at Reddit after the firing of Victoria Taylor and the subsequent “exit” of CEO Ellen Pao. Although most companies don’t have 36 million users or even thousands of employees, many are afraid that the kind of discontent voiced Read More >
Integrated marketing means managing a lot of different channels, including the synchronization of those channels. Lately I’ve met more and more public relations and communications professionals who are training in project management, even going so far as Read More >
Event marketing typically only consumes 20 percent of a company’s budget, according to inbound marketing software platform HubSpot. Meanwhile, 67 percent of B2B marketers consider event marketing its most effective strategy, reports an infographic by WebDAM. Event marketing doesn’t have to Read More >
Most people in communications and marketing are already performing simple linked tactics. The idea is to become conscious of these tactics and to try to accelerate performance by adjusting and tweaking the timing of them. For my dermatologist clients, for example, I Read More >
Although Facebook may be the inspiration for startups around the world, the company nearly bankrupted itself with monthly utility bills, bandwidth, servers and a rapidly growing payroll. In 2008, the social media juggernaut burned through its startup funding by spending nearly Read More >
Lots of people bemoan the fact that February often rolls around before their business marketing plan is complete. I’m here to stop the guilt once and for all. In my mind, February is the BEST month to write a marketing plan. Here’s Read More >
We are constantly bombarded with images. TV advertisements, social media content, email messages or print articles—we’re constantly having words and images thrown at us. But using the right images on the right platform can help your visual marketing strategy work.
If Read More >