Three main objectives for mobile marketing are sociability, customer engagement and understanding your audience.
You really have to understand the true sweet spot within your client base, particularly if you’re starting on a content marketing campaign.
If you run your own company, you may or may not be involved in the marketing duties. There are a number of factors that you should focus on, allowing you the best possibility of succeeding with your marketing needs.
Today, however, optimizers acknowledge the need for social media followers and creating articles with the sole purpose of SEO. On top of that, they must stay within the rules for Google Panda, Penguin and whatever else comes down the road.This is where many brands or small businesses fall down.
It all boils down to having a good content marketing strategy BEFORE you begin writing. Recently, I found a great article by Steve Lazuka on developing a strong content marketing strategy:
The new buzz about content marketing or “brand journalism” is really about the brand creating the content, rather than waiting for media to publish something about the brand. It falls in line with the increasing sense of urgency (also called impatience) of business owners to get their name out there fast. I don’t blame them – technology makes it possible so why not do it.
Content marketing and brand journalism are becoming the “it” girls of marketing.
Over the next few weeks instead of re-inventing the wheel, I thought I would offer up some of the better posts on content marketing that I’ve seen.
Startup Open is a competition that recognizes startups with “high growth potential” and is part of Global Entrepreurship Week, which kicks off November 12, 2012.
Is gratitude the real key to success?
George Carlin knew all about marketing and advertising.