I worked so hard on an event that was held last week. Guess what – hardly anyone in the chosen demographic came to the event. I worked so hard, did postcard drops, advertised, reached out personally to influencers…and nobody came. Just writing that still stings.
So what’s up with this disconnect between marketing and customer service? I’ve got some ideas about it.
I’m so tired of clients spending so much time on marketing and PR, and then not having a nice person that answers the phone. We won’t get longstanding results from marketing until clients realize the ENTIRE operation has to be in alignment with the brand. Or their customers are going to get a very different feel than what their ads say.
Maybe you don’t have ADHD, but if you thrive in an entrepreneurial environment you’re likely to have some of those tendencies. Understanding how it might affect your marketing can make a world of difference.
A strategy is what you will do. A tactic is how you will do it. Sometimes I have to go through a few examples to get the distinction right.
Management humor for Wordless Wednesday
I use meditation to help me manage the stress of running a public relations business.
Of course, don’t collaborate with idiots. That’s a given. But the next time a colleague reaches out and wants to “brainstorm” don’t try to charge her for your time. Don’t try to collect commission if he gets a deal. Find the people who understand that we have to collaborate to succeed these days. The old days of competing by “what we know” are over. Don’t you think?
Credit card companies are well known for marketing their products with a high level of success. By taking the principles of what they are doing and combining with your current strategy, you can formulate a plan that will yield the results you have been searching for. Here are three ways that credit card companies market themselves.
The ability to convert traffic into money is what sets the pros apart from everyone else. The following is a list of seven tips to analyze your traffic and increase conversions.