Want to grow your business? Stop selling to your clients.
Craft messages that influence your buyer’s influencers to grow your business.
Consulting firms missing the boat with social media
Content curation is the biggest way services firms can compete today, especially when the content comes from their own consultants.
Agencies need to shut up and listen
Public relations and advertising agencies make the same mistake salespeople do. They don’t understand that the most powerful meeting in the world is one in which they really listen to their clients.
Getting paid to shop?
Occasionally I get a pitch from an Internet retailer asking me to write about their site. Usually, it’s some poorly designed site that survives on tiny affiliate commisions, with barely any added value to the customer who shops there.
But Market America, the Read More >
Marketing…who’s got time for that? (Step 3)
How much time should you spend on a weekly basis doing marketing and promotion tasks? It will vary of course but there are some rules I’ve learned working with a broad swath of companies and industries over the past couple decades including B2B, B2C, online and retail.
The easy way to measure your marketing results (Step 1)
I got so many questions about my last post “7 Steps to Bigger Marketing Muscle in 2010″ I thought I’d give you some detail on each one of the steps. Measurement seems to be really tricky for people – but it’s actually really simple.
How absolutely, positively 100% NOT to use social media
I got a message on LinkedIn today that pretty much shows what you should never, ever do on LinkedIn – or on any social media.
What we can all learn from Billy Mays
Despite the fact he was always selling someone else’s product, Billy Mays had a strong personal brand. He delivered messages in his own unique style and he never wavered from that style, although I would bet you $100 many marketers tried to change him. His own brand became a kind of credibility stamp for any product.
Don’t forget your sales manners
Even if your product is consumer-based, you still have to be able to sell – whether it’s getting the next book advance, attracting valuable new partners or even selling your company!I carried a bag for years and it’s given me a set of skills that have been invaluable in every job I’ve ever done, from the boardroom to the green room.