Want to grow your business? Stop selling to your clients.
Craft messages that influence your buyer’s influencers to grow your business.
Agencies need to shut up and listen
Public relations and advertising agencies make the same mistake salespeople do. They don’t understand that the most powerful meeting in the world is one in which they really listen to their clients.
Moving from local to national recognition
Now that you’ve swallowed the bitter pill that all your hard-earned hubris needs to be discarded, here are some ideas on reaching the next level, which for most of us means national media.
The three biggest obstacles to gaining national recognition
I work with a lot of business owners, authors, entrepreneurs and others who are quite well-known in their local markets. Virtually all of them dream of creating a national platform at some point.
What should you pay for PR?
If you’re not living in NYC or LA (or even if you are) you’ll find there are some really affordable agencies and freelancers that could make all the difference for your business.
Six reasons why it's dumb to do your own PR
Six reasons why it’s dumb to do your own PR
6 ways to improve your online reputation
Today I’ll give you some ways to improve your online reputation by using PR tactics to bury negative impressions.
Online Reputation Management
We may not all have advertising budgets like Toyota, but there are many things you can do to clean up your reputation online fast.
How to manage a press conference
Running a press conference can be easy if you’re organized and communicate clearly. Here are tips for running a great news event.
Are press conferences dead?
That doesn’t mean the news conference is necessarily dead. It just means before you do one make sure you have a really good reason. Or something that will draw attention to your news.