In a marketing or PR campaign, lack of trust is probably one of the biggest obstacles to good results.
PR humor from the LA Times
Does this video of Microsoft CEO Steve Ballmer hurt or help him?
A public relations case study from our forefathers.
Radio editorial and advertising work very closely together on many commercial stations (NOT public radio or news shows remember). Share leads to an ad rep and they may return the favor by mentioning your name to a producer…and again it’s now a ‘warm’ pitch instead of a cold call
Maybe the guy is booked on David Letterman and it’s just a poorly written release. But to me, since it’s titled “LA NIK in talks with David Letterman” it looks like they’re basically touting the fact that LA Nik was introduced to a producer at late night. SIGH.
I guess this is a good opportunity to review some basic rules of press releases.
You can’t be a media snob if you want to reach the mainstream. One of the most important things to do if you want to use public relations as a marketing tool is get to know the ENTIRE media landscape.
Starbuck’s recent spelling error was actually quite funny.