Don’t be a media snob
You can’t be a media snob if you want to reach the mainstream. One of the most important things to do if you want to use public relations as a marketing tool is get to know the ENTIRE media landscape.
So what was the issue here?
Starbuck’s recent spelling error was actually quite funny.
Writing a great pitch
Get the media’s attention by getting to the point and knowing what you want.
Email marketing is NOT about the numbers
Let’s forget about getting thousands of names on our email lists. I’d rather send a message to ten people who will read it, absorb it and possibly forward it – than 10,000 who just regard it as another bit of unwelcome spam.
Information should be shared not sold
Of course, don’t collaborate with idiots. That’s a given. But the next time a colleague reaches out and wants to “brainstorm” don’t try to charge her for your time. Don’t try to collect commission if he gets a deal. Find the people who understand that we have to collaborate to succeed these days. The old days of competing by “what we know” are over. Don’t you think?
Try some fashion Feng Shui for your next big event
I’ve already written about the power of wearing red underwear if you’re going to be on TV but there’s more fashion Feng Shui you can use for a really big day, whether it’s a speech, an important meeting, conference or anywhere you need to be at your best.
DIY public relations – don't buy the snake oil
Listen, most of these DIY PR teachers are out to get your money by adding you to the list of their AMAZING teleseminars. They’re hustlers and most of them have never been public relations people.
Walmart vs Target…what the media has us believing
Pondering how much we really know about Walmart and Target…and how much is PR spin.
Putting your best foot forward at trade shows
Thinking of starting to participate at trade shows? Here are some excellent tips for making the most of your investment.
What to do when no one's biting
Some questions to ask yourself when no reporters are “biting” at your pitch.