We can use the 5W’s to create personas in fact, it’s pretty easy. The idea is to get a rough outline, then work from there.
IMC doesn’t have to be implemented from a top-down perspective. You don’t have to start at the beginning of a campaign nor does it have to be labeled an IMC campaign at all. You can infuse some IMC flavor into a Read More >
If you’re like me, 2015 has gotten away from you already in terms of your own public relations and social media. However, it’s never too late to update your accounts and blogs. Here is some terrific advice from Diana Ennen, the President Read More >
I am not going to debate whether PETA is ethical or not, or whether Donald Trump is a narcissist. But I think there are some things we can learn from these two and other shocker brands in terms of marketing and public relations.
Molly Borchers, Senior Communications Strategist at (W)right On Communications, recently published a pull-no-punches post on The HuffPo Blog about the love/hate relationship between journalists and public relations professionals, and why the hate part of the Read More >
Recently Zach Schonfeld at Newsweek decided to try to respond to every press release and pitch he received in a week.
By Dina Ely
In the wake of the Ray Rice video and ensuing controversy, the Twitterverse showed some true vulnerability and profound emotion with a trending topic #WhyIStayed. Domestic violence survivors used the hashtag to tweet Read More >
Whether you’re a public relations specialist whose primary contact with blogs comes from relationships with bloggers themselves – not unlike media relationships – or whether you’re a diehard blog reader returning to your favorites every day for your dose of posts, Read More >