How to stay in the media for 70+ years
How Jack LaLanne stayed in the media for 70+ years!
Wordless Wednesday
My hero for so many reasons, Molly Ivans
A thought on blogging…
I got so involved with answering comments on my Toyota post I neglected to write a new post before I took a long weekend. Interestingly enough, that’s the time I’ve gotten the most comments! Thanks to everyone who is reading Read More >
Five ways to bury bad news
Now more companies have become much more ingenious ways at burying their bad news – rather than addressing it properly
Toyota’s PR makes me ashamed of my profession
Toyota’s PR department has been pumping out misinformation on this issue for months now and it makes me ashamed of my profession. In December, the Los Angeles Times reported that Toyota had been covering up these problems way back to 2003.
Celebs causes – sincere or shameless promotion?
Watching the Golden Globes last night and hearing all the references to Haiti made several questions come to mind. Were they really “sad” to be there chugging champagne and getting awards? Did they really (like director Lee Daniels of Precious) think their work was suddenly ‘unimportant’? Or were most of them spewing talking points from their publicists so they didn’t look selfish in the light of a disaster?
Tiger or Glambert – choosing your voice in a crisis
We’ve had some juicy celebrity crisis’ lately that make writing this post lots of fun. When your company, product or personal brand encounters a crisis it’s important to decide what ‘voice’ you’re going to use. Choosing the right approach is one of the reasons little-known (but uber-powerful) flacks like Marty Chalmers and Eliot Mintz make the heavy wood. Let’s take a look at some of the characteristics of voices being used most recently – as well as a few thrown in from the past.
The six deadly marketing sins of small business
Face it, people wouldn’t be going out on their own or running a small business without guts of steel – but that same tenacity can really mess them up in marketing. As a critical success factor marketing is second only to customer Read More >
5 tips to be a smash hit guest on TV – that you might not think of
This morning I was watching a spokesperson from Mattel talk about Barbie’s 50th birthday. She’d obviously been prepped by her PR people well…she had the core messages down nicely. Her outfit was suitable for TV and she looked neat as a pin. Read More >
5 Misconceptions about Social Media
I can’t say this any better than Ayelet Noff. Read this blog post at SocialMedia.biz to find out the most common misconceptions about social media.