An infographic on marketing in 2014.
Small Business Saturday is November 30, 2013 this year, the day after Black Friday. Sponsored by the National Federation of Independent Businesse (NFIB)s and American Express, Small Business Saturday is perhaps one of the best examples of Read More >
I don’t think marketers understand how to sell to women. I don’t even think many women marketers get it.
Is that the reason Google, Yahoo, and Amazon rose to significant heights – because as Generation Xer’s they were challenged to find their own way rather than rely on the corporate world to help them out?
Companies are marketing new socially responsible products and services that appeal to Generation Y based on effortless and hassle-free ways to give back.
After reports of increased emergency room visits and even deaths from excessive caffeine consumption by children under 18, Red Bull is one of three energy drink companies embroiled in controversy around their practices of marketing to kids and teenagers.
By Jenny Martel
Last week I talked about how moms DON’T want to be marketed to. This week I’ll be positive (I promise) and tell you that I prefer two tactics, education and humor when firms market to moms. I want varied portraits Read More >
Obviously, marketers are playing to several emotions, but fear seems to be the most prevalent. However, having been both a stay-at-home and a working mom, if I’m approached in a fear-based way I feel insulted and preyed upon.
AA’s 11th tradition of “attraction rather than promotion” is proof that viral growth needs no outbound advertising or sales campaign.
After hanging up the phone on the guy , I realized LinkedIn probably wasted at least 2 hours of my time. And I never did get a dang fact sheet!