A Book by Its Cover? No More! A Case for Traditional Marketing

As someone who has become adjusted to digital marketing, having grown up with the web, it feels out of place when I begin to look around my physical settings and engage with marketing efforts since so few of them seem to Read More >

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A Clear-Cut Checklist for Integrated Marketing Communications

Recently, Pratik Dholakiya of E2M Solutions and OnlyDesign created an excellent checklist that marketers can follow to add integrated marketing communications to Read More >

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Change Your IMC Game with Integrated Video

Joe Gura, one of my colleagues at West Virginia University, recently gave a great presentation at the Integrate 2014 Conference about an innovative approach to video that’s reshaped the integrated marketing communications landscape at Microsoft. He also discussed ways that anyone Read More >

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How Traditional Marketing Complements Digital

But going exclusively into a cyber-marketing strategy can be a big mistake. We can’t neglect the amazing speed, versatility, and customization of digital marketing. But what’s often overlooked is the ability to use these tools jointly with the traditional marketing strategies to build power for both components.

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Growth Hacking Strategies That Work

Have you always wondered how the “big guys” succeeded? WebPower Up breaks it down nicely in this infographic, with nuggets of growth hacking wisdom you can take away and apply to your own strategy.

by borisbenko.

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Traditional Marketing Platforms That Are Still Relevant Today

I recently came across a┬áreally good article by Rohan Ayyar, contributor author to Entrepreneur, about “old school” marketing channels that still serve a purpose in our increasingly digital world. It underscores the true value of Read More >

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6 Ways to Find Charity Work You are Passionate About

There are many charities in the world that support good and reputable causes. You just need to discover, which one is the right one for you.

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Understanding Your Online Audience Means Marketing with Visual Content

People have so many options about where to spend their time on the Internet, it’s critical to develop a highly visual presence with photos and videos on your site to make your creative content stand apart from competitors.

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Email Communication Don’ts

Please do not forget your manners, even when communicating through email.

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The modern marketer

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