Failing forward
I worked so hard on an event that was held last week. Guess what – hardly anyone in the chosen demographic came to the event. I worked so hard, did postcard drops, advertised, reached out personally to influencers…and nobody came. Just writing that still stings.
What can cat videos do for your business?
What can cat videos do for your business?
Cyberbully 2.0
Cyberbully 2.0
Changing it up a bit
I’m going to change up the format of the Wax blog and talk about my own clients and experiences quite a bit more. All names will be changed to protect the innocent (and ONLY the innocent mind you).
Social media job opening
Dilbert always knows the irony of any business situation, particularly social media.
So…are you going to be a grammarian or a writer?
I’ve had a few conversations over the past couple of weeks regarding the use of serial commas and other little grammar tics. It was helpful for me to read Jonathan Crossfield’s blog post talking about the fact that writing is about CLARITY not about grammar.
Customer service no-no's
So what’s up with this disconnect between marketing and customer service? I’ve got some ideas about it.
A brand rant
I’m so tired of clients spending so much time on marketing and PR, and then not having a nice person that answers the phone. We won’t get longstanding results from marketing until clients realize the ENTIRE operation has to be in alignment with the brand. Or their customers are going to get a very different feel than what their ads say.