Just write down your strategies for your 2015 Marketing Plan. They don’t have to be beautifully written, they just have to be written.
Strategies are hard. Don’t worry if you feel like you really didn’t “get” yesterday’s task. Or maybe you came up with too many ideas. Either way it’s okay. Strategies are supposed to be the “thinking” part of marketing. So it’s important to Read More >
Your strategies act as guides for your marketing activities, and they direct the tactics you choose.
For this task in the 2015 Marketing Plan I just want you to look at your lists from this week. Compare the “channels” you hit up in 2015 with the ones your best customers and desired best customers use. See anything interesting? Are you spending money on ads where none of your best customers get their information? Are there any channels (online ads, for example) you’re missing?
Today’s task is really easy. Write down all the places you advertised, gained PR coverage or placed your own content or stories. You can use a fresh version of yesterday’s checklist if you like.
There are only two things you need to know to create the strategies and tactics for your 2015 Marketing Plan.
1. Where do your customers get their information? 2. What kind of messages do they respond to?
I want you to close your eyes and think about this dreamboat customer. Are they super rich? Would they buy over and over and rave about your brand all over the place? What would their persona be like? How about their buying behavior?
But really, the best way to define your best customer is to combine those demographics with more information about what they do, how they think and most important, how they buy. In other words, what is their behavior? These are the customers who are loyal to you, who buy frequently and refer others to you.
Now that you know end goal for 2015 you need to quantify it. This means coming up with a goal number.
Okay, on to task number two. Here we’ll define your END GOAL. This is the goal your plan will drive toward. Please don’t spend more than 15 minutes on this one.