What I will do is say that without the power of marketing, would we be so aggressive about routine mammograms? Would our devices be advanced enough to find DCIS? Would it even be a cause for argument without the awareness brought about? And of course, would my own problem have gone undetected until it was something way more serious?
By Ivan Serrano
In 1985, just when the mobile phone was getting on its feet, the idea for Google was born. Two 22-year-old Stanford graduate students decided the Stanford campus needed an online database, as opposed to the physical database in libraries, to Read More >
As someone who has become adjusted to digital marketing, having grown up with the web, it feels out of place when I begin to look around my physical settings and engage with marketing efforts since so few of them seem to Read More >
Joe Gura, one of my colleagues at West Virginia University, recently gave a great presentation at the Integrate 2014 Conference about an innovative approach to video that’s reshaped the integrated marketing communications landscape at Microsoft. He also discussed ways that anyone Read More >
But going exclusively into a cyber-marketing strategy can be a big mistake. We can’t neglect the amazing speed, versatility, and customization of digital marketing. But what’s often overlooked is the ability to use these tools jointly with the traditional marketing strategies to build power for both components.