10 tools for online marketers

By Bryce Colquitt, Small Business MBA 

In 2015, it can be harder than ever to stand out. There are so many marketing channels, and so much noise. There are also a ton of decisions to make – what to write about, how Read More >

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Connecting with customers organically OFFline

According to Aberdeen Research, 84 percent of marketers use some form of social media today. And, the number of businesses that say social channels like Facebook are important to their business has increased by 75 percent.

But in a time before the Read More >

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30 Sample marketing strategies

Me when I had my big corporate job.

Okay, this promises to be the most boring blog post ever. But whenever I look for examples of strategies I can never find them, so here’s a list of sample marketing strategies. I’ve Read More >

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The importance of strategy in IMC

In both integrated marketing communications and traditional marketing, strategy gets a short shrift. Most marketing plans I’ve seen either dive right into tactics after defining their objectives, or they mistake strategies for objectives. It’s always a squishy subject – let’s start with Read More >

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Online course – Creating Effective IMC Campaigns

Advising and empowering fellow professionals in the PR and marketing industry is an honor and passion of mine. It was fun develop an online course for  PRSA  to help position professional communicators to oversee integrated marketing communications (IMC) campaigns. Read More >

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Connecting with millennials

Generalizations are never a good thing, but marketers are noticing some trends in how millennials find and consume products and services. Things are definitely changing, my friends.

The term “millennials” is used to describe the 18 to 36-year-old demographic who have grown Read More >

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Email marketing and the Late Show

After 21 years taking the stage on The Late Show, David Letterman has sadly announced his retirement. Not only leaving behind years of laughter and a comedic legacy, Letterman has also produced valuable lessons for email marketers searching for success. Just Read More >

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Loving your customer

I was planning on writing a blog post arguing that if you don’t love your customer, all the data in the world won’t make it right. Then I realized that Tyler Douglas, CMO of Vision Critical,  had already explained the Read More >

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Why buying behavior is more important

My newest pair of Warby Parkers

There are some dramatic differences between an approach to integrated marketing communications (IMC) and traditional marketing. The one that seems to be the hardest for traditional marketers (and media buyers in particular) to get their Read More >

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How to add a human element to your brand on Facebook

Research compiled by Zephoria shows that 42 percent of marketers say using Facebook is critical or important to their business. Moreover, Facebook reported more than 30 million active small business pages in June of 2014. However, people soon learn that just Read More >

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