As someone who has become adjusted to digital marketing, having grown up with the web, it feels out of place when I begin to look around my physical settings and engage with marketing efforts since so few of them seem to Read More >
Joe Gura, one of my colleagues at West Virginia University, recently gave a great presentation at the Integrate 2014 Conference about an innovative approach to video that’s reshaped the integrated marketing communications landscape at Microsoft. He also discussed ways that anyone Read More >
But going exclusively into a cyber-marketing strategy can be a big mistake. We can’t neglect the amazing speed, versatility, and customization of digital marketing. But what’s often overlooked is the ability to use these tools jointly with the traditional marketing strategies to build power for both components.
Have you always wondered how the “big guys” succeeded? WebPower Up breaks it down nicely in this infographic, with nuggets of growth hacking wisdom you can take away and apply to your own strategy.