Here’s the second of a small series of blog posts by Jeanne Bradford, a innovative leader with a track record at AOL, Cisco and Apple. Jeanne is a brilliant new product marketer and manager. She shares her wisdom and advice for accelerating Read More >
Our research has found that you can get both by tapping the collective minds of your employees and your customers to innovate products faster by using social technologies.
Some companies shy away from gathering feedback or customer research because they simply don’t want to know when something isn’t quite right. Or they have a defensive attitude that “explains” away bad feedback. Social media has made these types of environments hard to maintain
An interview with Wax Marketing founder on trends in digital marketing for 2013.
Three main objectives for mobile marketing are sociability, customer engagement and understanding your audience.
Getting your business out there to the right people isn’t easy. In this day and age, more people look to the internet to find local businesses than they do anywhere else. Gone are the days when just a simple ad in Read More >
A little marketing humor for Good Friday.
Whether you’re a rookie greenhorn or an experienced pro at running a business, chances are you’ll agree that marketing a business can be a very difficult thing to do. That’s why, as a business owner, you should be on the look out Read More >
True, many men visit the photo-sharing pinboard-style site, take a look at the wedding gowns, recipes, flowers, and abundance of pink, girly stuff and immediately abort their efforts. But Pinterest isn’t just for chicks, and recent evidence shows that both men and men’s brands are starting to pay attention.
If you run your own company, you may or may not be involved in the marketing duties. There are a number of factors that you should focus on, allowing you the best possibility of succeeding with your marketing needs.
