When you think of a brand ambassador campaign, you probably think of either a) a Klout (or similar) perk that may garner no substantial reviews in return for the product or b) a disparate smattering of blog posts that become difficult Read More >
We can use the 5W’s to create personas in fact, it’s pretty easy. The idea is to get a rough outline, then work from there.
Smart businesses will recognize this bright line between comfort and expertise when engaging with customers. The burden Read More >
Negotiating for a few perks or asking for a media mix can amplify your ad’s effectiveness. For example, getting an ad run on local websites can increase your brand awareness and get more views without much strain to your budget.
The pumpkin spice latte now means more than coffee spiked with pumpkin and cinnamon. What started as a drink has now come to represent a certain fall-centric lifestyle thanks to IMC heavyweight Starbucks .
Great digital marketers understand 3 key things about IMC campaigns. Numbers are only half the story. Traditional media is still relevant. And audience behavior trumps demographics every time.
Even though the social media world may have panned Amazon’s first Prime Day, leadership made at least three good marketing decisions when creating and planning this first big event.
Advertising seems to have less and less of an effect on consumers every day. More people are skipping commercials while watching television programs, thanks to recording services like DVR and streaming services like Netflix. And online ads are easily ignored by Internet Read More >
Years ago, I “carried a bag” in the technology industry. There were very few women in the industry – I think three of us sold those kind of services in Minneapolis at the time. Every time I see or hear Donald Read More >