In 2015, it can be harder than ever to stand out. There are so many marketing channels, and so much noise. There are also a ton of decisions to make – what to write about, how Read More >
According to Aberdeen Research, 84 percent of marketers use some form of social media today. And, the number of businesses that say social channels like Facebook are important to their business has increased by 75 percent.
But in a time before the Read More >
Okay, this promises to be the most boring blog post ever. But whenever I look for examples of strategies I can never find them, so here’s a list of sample marketing strategies. I’ve Read More >
In both integrated marketing communications and traditional marketing, strategy gets a short shrift. Most marketing plans I’ve seen either dive right into tactics after defining their objectives, or they mistake strategies for objectives. It’s always a squishy subject – let’s start with Read More >
The term “millennials” is used to describe the 18 to 36-year-old demographic who have grown Read More >
After 21 years taking the stage on The Late Show, David Letterman has sadly announced his retirement. Not only leaving behind years of laughter and a comedic legacy, Letterman has also produced valuable lessons for email marketers searching for success. Just Read More >
There are some dramatic differences between an approach to integrated marketing communications (IMC) and traditional marketing. The one that seems to be the hardest for traditional marketers (and media buyers in particular) to get their Read More >