A study by Deloitte found that omnichannel customers spend three to four times more on purchases than other shoppers. But what exactly does that mean? Omnichannel reflects the choice customers have and how they engage with brands from mobile to social Read More >
Ready to jump into the last week of our plan? I hope you can see how it’s coming together.
Now we finally get down to the nitty gritty – tactics. This is where most small business and entrepreneurs live when it comes to Read More >
Strategies are hard. Don’t worry if you feel like you really didn’t “get” yesterday’s task. Or maybe you came up with too many ideas. Either way it’s okay. Strategies are supposed to be the “thinking” part of marketing. So it’s important to Read More >
For this task in the 2015 Marketing Plan I just want you to look at your lists from this week. Compare the “channels” you hit up in 2015 with the ones your best customers and desired best customers use. See anything interesting? Are you spending money on ads where none of your best customers get their information? Are there any channels (online ads, for example) you’re missing?