4 Strategies for Omnichannel Success

A study by Deloitte found that omnichannel customers spend three to four times more on purchases than other shoppers. But what exactly does that mean? Omnichannel reflects the choice customers have and how they engage with brands from mobile to social Read More >

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Adaptive Content: Personalizing Your Customer Outreach

By Nick Rojas

The name of the game in today’s marketing is personalization. Interactions with modern audiences are more successful and meaningful when they are personalized across multiple channels. This has become increasingly important in recent years, as 94% of companies say Read More >

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2015 Marketing Plan task twenty

You’re done with your 2015 Marketing Plan.

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2015 Marketing Plan task seventeen

Today we’ll think about new tactics to try for the 2015 Marketing Plan

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2015 Marketing Plan task sixteen

Ready to jump into the last week of our plan? I hope you can see how it’s coming together.

Now we finally get down to the nitty gritty – tactics. This is where most small business and entrepreneurs live when it comes to Read More >

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2015 Marketing Plan task fifteen

Just write down your strategies for your 2015 Marketing Plan. They don’t have to be beautifully written, they just have to be written.

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2015 Marketing Plan task twelve

Strategies are hard. Don’t worry if you feel like you really didn’t “get” yesterday’s task. Or maybe you came up with too many ideas. Either way it’s okay. Strategies are supposed to be the “thinking” part of marketing. So it’s important to Read More >

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2015 Marketing Plan task eleven

Your strategies act as guides for your marketing activities, and they direct the tactics you choose.

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2015 Marketing Plan task number ten

For this task in the 2015 Marketing Plan I just want you to look at your lists from this week. Compare the “channels” you hit up in 2015 with the ones your best customers and desired best customers use. See anything interesting? Are you spending money on ads where none of your best customers get their information? Are there any channels (online ads, for example) you’re missing?

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2015 Marketing Plan task number nine

Today’s task is really easy. Write down all the places you advertised, gained PR coverage or placed your own content or stories. You can use a fresh version of yesterday’s checklist if you like.

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