I am not going to debate whether PETA is ethical or not, or whether Donald Trump is a narcissist. But I think there are some things we can learn from these two and other shocker brands in terms of marketing and public relations.
It’s every marketer’s dream to create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew of new customers. What most people don’t understand is that viral marketing is more math than art. Here’s a quick primer on how marketers use K-factor to chase virality.
But in my experience I’ve seen many, many instances where excellent marketing agencies get concepts shot down because the client could not get their own personal bias out of the way. You are not your best customer.
Overall, GIFs currently are on of the most popular trends in marketing. So, be creative and use your GIFs wisely.
In the end, the new Cision Vocus entity has the Cision CEO as it’s head and mostly Cision folks in the boardroom. Cision just went out and bought capability, they haven’t created a “powerful new service”. I can go out and buy a Ferrari too, but I still won’t know how to drive it.
What I will do is say that without the power of marketing, would we be so aggressive about routine mammograms? Would our devices be advanced enough to find DCIS? Would it even be a cause for argument without the awareness brought about? And of course, would my own problem have gone undetected until it was something way more serious?
Futuristic trade show displays have been particularly impressive at trade shows, raising the bar regarding what can be accomplished within the specific parameters. Here are five futuristic trade show displays that have really raised the bar:
Last week we talked about DiGiorno’s careless Twitter mistake. This week in faux pas news was Urban Outfitters, who sold a “vintage Kent State sweatshirt” dyed with what appeared to be patterns of blood splatters and Read More >
By Ivan Serrano
In 1985, just when the mobile phone was getting on its feet, the idea for Google was born. Two 22-year-old Stanford graduate students decided the Stanford campus needed an online database, as opposed to the physical database in libraries, to Read More >
As someone who has become adjusted to digital marketing, having grown up with the web, it feels out of place when I begin to look around my physical settings and engage with marketing efforts since so few of them seem to Read More >