Negotiating for a few perks or asking for a media mix can amplify your ad’s effectiveness. For example, getting an ad run on local websites can increase your brand awareness and get more views without much strain to your budget.
The pumpkin spice latte now means more than coffee spiked with pumpkin and cinnamon. What started as a drink has now come to represent a certain fall-centric lifestyle thanks to IMC heavyweight Starbucks .
Great digital marketers understand 3 key things about IMC campaigns. Numbers are only half the story. Traditional media is still relevant. And audience behavior trumps demographics every time.
Even though the social media world may have panned Amazon’s first Prime Day, leadership made at least three good marketing decisions when creating and planning this first big event.
Advertising seems to have less and less of an effect on consumers every day. More people are skipping commercials while watching television programs, thanks to recording services like DVR and streaming services like Netflix. And online ads are easily ignored by Internet Read More >
Years ago, I “carried a bag” in the technology industry. There were very few women in the industry – I think three of us sold those kind of services in Minneapolis at the time. Every time I see or hear Donald Read More >
A microsite or mini-site is a stand-alone website that rose in popularity as a marketing tool in the mid-1990s with the growth of Google’s then-revolutionary pay-per-click business model. Microsites are still a great way to create a brand-oriented experience for consumers, Read More >
Integrated marketing means managing a lot of different channels, including the synchronization of those channels. Lately I’ve met more and more public relations and communications professionals who are training in project management, even going so far as Read More >
In 2015, it can be harder than ever to stand out. There are so many marketing channels, and so much noise. There are also a ton of decisions to make – what to write about, how Read More >