When marketing is a waste of money
A marketing campaign ends with customer service. If there are problems, embrace them and use it as a tool not as an annoyance. You may find those obstacles turn into even more marketing opportunities.
Entrepreneurs, ADHD and the problem with marketing
Maybe you don’t have ADHD, but if you thrive in an entrepreneurial environment you’re likely to have some of those tendencies. Understanding how it might affect your marketing can make a world of difference.
Treading water with just tactics
Seriously most of us are probably trying tactical stuff as we think of it. If it works, we continue. If not, we discontinue. But without strategy that requires a real knowledge of your desired customer, we never really know why one thing works and another doesn’t. That is what makes marketing seem so “squishy”.
Becoming tactically strategic in your marketing
The purpose of this exercise is to look at the tactics that worked and decide on the overall strategy these tactics contribute to. THEN you can brainstorm more tactics that fit into that strategy.
Did your marketing work in 2011?
You have to look back objectively at the past year before you can accurately plan for the next. To help you do that, I’ve created some questions to ask yourself about the sales and marketing you’ve done in 2011.
The secret to everything
I use meditation to help me manage the stress of running a public relations business.
Why work/life balance is an oxymoron
So if you’re thinking that you need to balance your “work” and your “life”? My question would be…are you really doing what you want to do? Because if you are, it doesn’t feel like work.
The attack of the Millenium Mom
I think this new group of Millenium Moms are going to be the ones that finally turn this sad planet of ours around. No offense guys.
Why resilience is the key to success (and what USC has to do with it)
I think small businesses, and marketing campaigns, fail because they try one or two things, it doesn’t work, and boom – they’re done. Instead of stopping, I think it’s important to learn how to bounce. The harder you hit the pavement, the higher you bounce back in my experience.
Forget about the GDP take a look at well-being instead
What if we measured our overall well-being instead of the GDP? Where would the economy stand then?