Don’t be a media snob
You can’t be a media snob if you want to reach the mainstream. One of the most important things to do if you want to use public relations as a marketing tool is get to know the ENTIRE media landscape.
Writing a great pitch
Get the media’s attention by getting to the point and knowing what you want.
DIY public relations – don't buy the snake oil
Listen, most of these DIY PR teachers are out to get your money by adding you to the list of their AMAZING teleseminars. They’re hustlers and most of them have never been public relations people.
Five reasons why the media thinks you're boring
Ever wonder why some people get instant press and others languish? Despite all the reasons you hear (bad publicist, bad timing, dumb media, war, famine, smallpox outbreak..) it’s because their pitch is not nearly as interesting as they think.
Unusual pitches that got media attention
I know I’ve harped on these points many times but just once more, here’s what will get their attention:
Be creative. Many media people are bored and anything that makes them laugh or scratch their head will get noticed.
Tell the backstory not the benefits of your product. Make it sound fun/quirky/strange etc.
Be quick and to the point. Hook them with something fun/quirky/strange and then quickly tell them what you want.
Have a GREAT subject line that draws them in. We’ve had people use ours as the eventual headline of the story.
What to do when no one's biting
Some questions to ask yourself when no reporters are “biting” at your pitch.
Pitching mom bloggers..the remix
Marketers know the power of moms – Robin Neifeld of Clickz reports that moms account for 80% of consumer purchases and nearly $1.6 million in annual spending.
Using Twitter to pitch the media
If you invest some time you may find some huge payoffs down the road. Here are some simple steps to engaging media via Twitter.
What's wrong with this pitch?
What’s wrong with this pitch?
The only thing you need to do to get a reporter's attention
if you remember to get to your point right away when you pitch a journalist, editor or producer your chances of coverage will increase astronomically. I promise.