I’ve had a few conversations over the past couple of weeks regarding the use of serial commas and other little grammar tics. It was helpful for me to read Jonathan Crossfield’s blog post talking about the fact that writing is about CLARITY not about grammar.
I don’t know about you, but the holidays are definitely my time to go light on the blog posts. Traffic drops too, from my experience. But is it really good to go “dark” this time of year? Here’s Beth’s take on the subject:
it’s only reasonable that at some point more than one person is responsible for content. You may find that you have different views on style or strategy. That can be challenging when you’re trying to create content that is cohesive. So what do you do?
If your blog content is drawing the traffic that you expect, you may start thinking about taking a new approach. This is of course a good place to start, but you really need to stop and think first – your corporate blog is not just there for entertainment, after all.
In many ways, your social media accounts can go further than your blog does. Your business blog should focus on strictly professional topics, but you can bring a personal voice to them. Your social media accounts can introduce the professional topics by mentioning them, sharing relevant links (to other sites) and encouraging discussion.
When you are incorporating news stories into your blog content, your approach truly matters. You are never going to successfully compete with the large media sites, so restating industry-relevant stories will never captivate your readers. You can use the news information in a number of different ways, and your approach really depends upon your industry and how you’ve positioned your blog.
Everyone does things at his or her own pace making it hard to pinpoint the right number of “hours” blogging should take. Instead, here are six ways you can make the most of your time for the smallest investment possible.
it is always wise to try and incorporate something “newsy” into articles for your business blog. It gives you a chance of attracting more readers looking for details on that story and as a result stumble across your blog.
How to get back on the blog writing wagon after a lull.
The important thing to remember is that there are many parallels between direct marketing and setting up a business blog. In both instances you are attempting to reach the client to enhance your brand. The true message here is that you can’t be afraid of marketing tactics.