The Wax Blog

I don’t know about you, but the holidays are definitely my time to go light on the blog posts. Traffic drops too, from my experience. But is it really good to go “dark” this time of year? Here’s Beth’s take on the subject:

I’ve got clients that are considering a blackout period in their editorial calendars. But is that really a good idea? You might think no one is reading but you would be wrong. Don’t you know that people can only take so much family time before they’re in withdrawal from work? Nope, it isn’t just you. They will tune in just to get a taste of their normal reality. However, there are some things to think about:
1. People may be drinking
2. People may be taking a quick glimpse from their iPhones or iPads
3. People are probably in relaxation mode

What all these things tell you is that for the holiday weekend you should keep it light. Post a Wordless Wednesday, write something that’s fast to process, make it funny. Just don’t black out a spot on your calendar and try write your posts in advance . Your posts won’t be as entertaining as you think they are after a few glasses of cabarnet.

We’ve talked a lot about writing  your business blog as a solo blogger.  Yet it’s only reasonable that at some point more than one person is responsible for content. You may find that you have different views on style or strategy. That can be challenging when you’re trying to create content that is cohesive. So what do you do? (more…)

If your blog content is drawing the traffic that you expect, you may start thinking about taking a new approach.  This is of course a good place to start, but you really need to stop and think first – your corporate blog is not just there for entertainment, after all.

Before you implement a new concept and guideline for your blog, you should first consider these five main points:  (more…)

When you are using both social media and a blog for your business, many wonder how much overlap there should be between the two.

Your blog and your social media accounts both need to reflect your brand values.  But should it go further than that?

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When you are incorporating news stories into your blog content, your approach truly matters. You are never going to successfully compete with the large media sites, so re-stating industry-relevant stories will never captivate your readers.

You can use the news information in a number of different ways and your approach really depends not only on  your industry, but also how you’ve positioned your blog. You have to ensure that your blog posts contain news in a way that makes sense to your readers, not just for search or backlink reasons.

Here are a few ways to incorporate news into your blog posts:  (more…)

As a small business owner it’s easy to find yourself pulled in six (or six thousand) different directions. As a result, when you decide to start blogging it’s hard to know how much time you really need to invest.

 Problogger Beth Hodgson hails from Canada, aka the Shizzle north of Hizzle. 

We always worry about how often to post and sticking to a consistent schedule.  But consistency and frequency are not the only issues when you’re managing your time as a mompreneur, small business owner, author or any combination of the three. There’s another  problem – everyone does things at his or her own pace. It’s hard to pinpoint the right number of “hours”  blogging should take. There’s no set recipe.

Instead, it’s important to make sure you’re maximizing the time you do have, no matter how large or small the bucket. Here are six ways you can make the most of your time for the smallest investment possible. (more…)