Conflicted in my childhood career choices
Going deep to find out where we can position our story is what the best flacks really do. The surface stuff is left to those who usually just coordinate.
When a promise really isn't a promise
Why entrepreneurs who make promises to their staff – ones they really can’t deliver on – are dangerous to morale.
A marketing definition of legacy
See, it’s not that hard to answer yes to most of these questions. If you do, I believe your business will leave behind a positive legacy. And I believe marketing karma will bless you for it.
Love – the secret ingredient to magical branding
This week’s #letsblogoff got me to thinking about how companies and brands would operate if their primary mission was for their customers to fall in love with them. Don’t laugh – it’s totally possible.