Nov 5, 2012
Clever Girls Collective released this infographic reporting on how women believe social media will influence their purchasing decisions in 2012. Findings include:
- Trusted bloggers will be MORE influential than family and friends
- Nearly a third will be influenced by special offers on Facebook
- 88% or more purchased something because a blogger recommended it or a brand promoted it on social media.
How does that affect your marketing plans this holiday season? Better yet, perhaps you’d better renew your strategy for 2013.
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