Dec 15, 2011
A recent interview with Intuit Small Business Blog
If you’re not familiar with it, the Intuit Small Business Blog is a great resource for small business owners looking for pragmatic advice on marketing, cash flow, employee management and other topics. Rachel Hartman interviewed me for a piece on measurement. Here’s a quick blurb, you can follow the link at the bottom to see the full article.
5 Ways to Make Sure Your Marketing Efforts Pay Off
by Rachel Hartmann
You’ve put in hours upon hours spreading the word about your product, but has all your hard work been worth it? Small businesses often commit one of two marketing blunders: They jump from one tactic to another, or they stick way too long to the “tried and true” ads, says Bonnie Harris, principal of Wax Marketing in St. Paul, Minn. Fortunately, you can gauge your success and resolve any problems by accurately measuring the results of your marketing efforts.
Harris offers these five tips for figuring out what’s working, what’s not, and where improvements need to be made:
For the rest of the piece, jump to the Intuit blog here.
Palm Beach Gardens Real Estate said:
Bonnie,
Congrats on your interview. Also thanks for the info about the blog. What a great resource for small businesses and in addition to your fantastic resource.
Cheers!
December 15th, 2011 at 8:54 am
bonnie said:
Thanks for the kind words!! I wasn’t familiar with that blog either but apparently it’s got some strong readership. Happy Holidays!!
December 15th, 2011 at 8:56 am
Palm Beach Gardens Real Estate said:
Saved it in Google Reader. Happy Holidays to you as well.
December 15th, 2011 at 9:02 am
Andy @ FirstFound said:
What a great interview!
Have a cracking Christmas
December 15th, 2011 at 9:59 am
Chasovnici said:
Great interview! Congratulations
)
Happy Holidays
December 15th, 2011 at 11:05 am
Rob Thomson @ River Homes said:
Congratulations on the interview! Great analogy with baking a cake and a marketing campaign. I so agree and it makes sense. That is a great blog too. Thank you for leading us there. Great information. Have a Merry Christmas!
December 15th, 2011 at 3:30 pm
study abroad said:
Congratulations on interview.Nice info about the blog.
December 15th, 2011 at 10:44 pm
bonnie said:
Merry Christmas to you too Rob and a Happy new Year!
December 16th, 2011 at 7:29 am
vending companies said:
You handle your interview very well.Good interview,wishing you success ahead.Happy Christmas.
December 18th, 2011 at 12:52 pm
dhinteractive said:
ok nice information
December 19th, 2011 at 1:33 am
miami prostate cancer said:
I guess this is where working hard and smart comes in. We must spend our time more efficiently when working on our marketing to be able to spend more time working on it. It’s a tricky little business, marketing.
December 20th, 2011 at 9:38 pm
IB School Activities said:
I just go through the post. It’s really helpful. Thank you.
December 21st, 2011 at 5:55 am
bonnie said:
I agree. Sometimes I just say it’s “squishy”. That seems to describe it well too.
December 21st, 2011 at 8:32 am
Dental Insurance Diva said:
Great interview! Thanks for sharing!My sister owns a local salon, and is having trouble marketing it to the community. I think this will definitely help her. Thank again!
December 28th, 2011 at 8:39 am
bonnie said:
Happy to help any and all Divas!!
December 28th, 2011 at 9:35 am
All About Paris said:
Thanks ad Congratulations on the interview and sharing it with your readers which is really helpful.
Regards,
Amelie Wakelin
January 4th, 2012 at 12:39 am
Waste Water Pipe Inspection said:
Hi Bonnie,
The interview is amazing congrats mate.. Hope you can interview more people in the web.
The information from the interview is very much helpful. Looking forward for your new interviewa.
January 6th, 2012 at 5:49 am
mike said:
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January 12th, 2012 at 8:17 am
Bowflex xtl said:
Sometimes small businesses are limited by resources and so they tend to evade or marketing strategies that demand money so they end up trying many methods that have low returns
January 14th, 2012 at 4:56 am