How to pitch a major social media influencer like Lee Odden
Not only did I win a free pass to the Integrated Marketing Summit in Minneapolis this week, I got a chance to meet and interview Lee Odden, CEO of TopRank Online Marketing. A veteran internet marketer, blogger and sought-after speaker in the industry, Lee has been recognized by multiple associations and media for his work including being named one of the top Social Media Strategists to watch in 2010, ranked top ten in the Twitter Power 150 list and listed as one of the #15 of top 100 online marketers 2008. Lee’s blog gets more than 100,000 unique visitors a month and has over 30,000 subscribers. Lee subjected himself to my super-caffeinated shaky video operation (and pronunciation issues – his last name is pronounced “oh-den”) and delivered some real pearls of wisdom in this short clip including:
- How to identify and connect with the right thought leaders to help your business
- Why strong personal relationships are not necessarily as important as relevant relationships when trying to pitch a blogger/social media influencer
- Steps to follow to help create relevant relationships
- Signals you can send to build your own credibility online
- Examples of pitches he pays attention to (and those he ignores)
- Advice on how to allocate your time pitching new media vs traditional media.
Thanks again Lee!
If you’d like to connect with Lee, you can find him:
Blog: http://www.toprankblog.com
Twitter: http://twitter.com/leeodden
LinkedIn: http://www.linkedin.com/in/leeodden
Tags: Blogging, blogging for business, blogging for small business, digital marketing, Lee Odden, online public relations, pitching social media experts, Public Relations, social media expert, TopRank, Wax blog
May 27th, 2010 at 12:00 pm
Thank you for the opportunity Bonnie and great meeting you
May 27th, 2010 at 12:02 pm
Great to meet you too, Lee! Thanks for coaching all of us budding influencers.
May 28th, 2010 at 12:03 pm
Good insights there Lee and like the chequered shirt / tan jacket combo!
May 28th, 2010 at 3:43 pm
I think you did very well with the camera. Research and relevancy always seems to be the key to building these relationships. You can’t expect someone to do a favor out of the blue where they would profit possibly at your expense.
May 28th, 2010 at 6:19 pm
Good point on how to reach influential bloggers..It makes sense that reaching them through social media such as twitter, blogs etc appeals to them rather than just a personal connection..
May 29th, 2010 at 4:30 am
great insights enjoyed reading this post thanks
May 30th, 2010 at 6:40 am
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May 31st, 2010 at 3:54 am
Thank you for very useful information
June 1st, 2010 at 11:52 pm
Nice video. Thanks for the post
June 3rd, 2010 at 12:35 pm
nice informatin relevancy always seems to be the key to building these relationships. You can’t expect someone to do a favor out of the blue where they would profit possibly at your expense.
June 3rd, 2010 at 12:52 pm
I agree…even your BFF may not be appropriate fodder for your marketing efforts!
June 7th, 2010 at 3:04 am
Interesting and informative read with great video. Thanks for all your interesting inputs here.
June 7th, 2010 at 6:20 am
Thanks so much for your kind words! I am going to go check out your site now looks interesting!
June 11th, 2010 at 3:10 pm
Good article and great video. You deserve much credit for landing such a subject for your video. Enjoyed the read and clip very much.
June 11th, 2010 at 4:45 pm
Thanks Mike. I’ve found most of the social media “celebs” remember what it was like to have a small blog…and tend to be quite supportive.
August 10th, 2010 at 12:19 am
Thanks for coaching all of us budding influencers.
August 18th, 2010 at 1:14 pm
Good advise Lee. Appreciate you taking the time to enlighten us getting started in the online marketing bandwagon.
December 25th, 2010 at 6:01 am
Lee Odden? Is he a guy who acquired lot many forums including V7N and many others? I remember, he was buying a lot of sites.
June 6th, 2011 at 3:10 pm
I’m glad I watched this video, great example of how keeping a sharp focus can lead to big things over time. 100,000 unique visitors! I’d be lucky if my blog gets a handful at the moment
September 6th, 2011 at 2:15 pm
good video
nice interview