Dec 18, 2009

Finding the right marketing mix (Step 2)

400_F_5707315_QmVrfpCQSigD4RT4lCg63V4qtuQ5pIM5Rather than reinvent the wheel, here are some links to blog posts and articles  to help you figure out the right mix for your business…

For blending social media with traditional media, and choosing the right mediums, check out my blog post at Main Street Savvy

To follow steps for picking the right marketing vehicles for your business, go to my post on Evobloggito

Some ideas for starting social media are right here on the Wax Blog “How to Bake a Yummy Social Media Souffle”

If you’re sick of me, Entrepreneur has a great piece on this topic “3 Steps to Finding the Right Marketing Mix

For B2B’ers, SalesVantage has a great post on the topic too.

Keep in mind it might take a bit to find the right recipe…and it needs to be measured and tweaked on a regular basis to keep working well.

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9 comments on “Finding the right marketing mix (Step 2)”

  1. I read in an article that besides money and people (input), we also need trust to grow our business. Is it true? How can we keep trust when we meet many new people and we know that everyone just wants to benefit? Well, as written in the article, trust has been proven as an essential tool to keep thing going well. Remember how financial crisis was becoming severe and severe in Asian countries because the citizens didn’t trust that their governments would be able to accommodate their needs and safety? See the opposite happened at developed countries? People do business with you mostly because they trust you, that you will do your role well. And you do the same to the others, and your business can grow.

    December 18th, 2009 at 10:50 pm

  2. Well I think this article illustrates trust, in that by referring readers to other sites, one gets a sense that this blog attempts to provide users with value, and recognises that it may not have all the answers.

    I like sites like this that acknowledge they don’t have the answer to everything but point you in the right direction…

    Well done!!!!!!

    December 20th, 2009 at 9:04 pm

  3. I agree with my friend in the previous comment. There is not an single right answer.

    An Internet start up for example is a kind of business that must chose their path out of all that traditional marketing knowledge

    December 22nd, 2009 at 7:49 pm

  4. I like sites like this that acknowledge they don’t have the answer to everything but point you in the right direction…

    February 5th, 2010 at 8:11 am

  5. “An Internet start up for example is a kind of business that must chose their path out of all that traditional marketing knowledge”

    February 17th, 2010 at 3:26 am

  6. An Internet start up for example is a kind of business that must chose their path out of all that traditional marketing knowledge”

    February 19th, 2010 at 4:06 pm

  7. I like sites like this that acknowledge they don’t have the answer to everything but point you in the right direction…

    March 22nd, 2010 at 9:27 am

  8. Well I think this article illustrates trust, in that by referring readers to other sites, one gets a sense that this blog attempts to provide users with value, and recognises that it may not have all the answers.

    March 26th, 2011 at 2:47 am

  9. If you love them set them free right? :)

    March 27th, 2011 at 12:56 pm