http://blog.waxmarketing.com/2009/11/19/crisis-communications-in-the-2-0-world/ Marketing, PR and Social Media Tips and Commentary Thu, 11 Mar 2010 11:27:51 -0600 http://wordpress.org/?v=2.8 hourly 1 http://blog.waxmarketing.com/2009/11/19/crisis-communications-in-the-2-0-world/comment-page-1/#comment-3930 Wax Blog » Blog Archive » Five ways to bury bad news Wed, 03 Feb 2010 17:23:47 +0000 http://blog.waxmarketing.com/?p=788#comment-3930 [...] Five ways to bury bad news 100 million years ago I worked as an executive at a publicly held tech firm. We knew that in order to bury bad news (ie a poor quarter) we would send the release out at 4 pm on Friday. By the time Monday rolled around there would be two to three more days of news covering ours.   Now companies have become much more ingenious ways at burying their bad news – rather than addressing it properly. (For more on that, read my post on  “Crisis Communications in a 2.0 World“) [...] [...] Five ways to bury bad news 100 million years ago I worked as an executive at a publicly held tech firm. We knew that in order to bury bad news (ie a poor quarter) we would send the release out at 4 pm on Friday. By the time Monday rolled around there would be two to three more days of news covering ours.   Now companies have become much more ingenious ways at burying their bad news – rather than addressing it properly. (For more on that, read my post on  “Crisis Communications in a 2.0 World“) [...]

]]> http://blog.waxmarketing.com/2009/11/19/crisis-communications-in-the-2-0-world/comment-page-1/#comment-3350 Wax Blog » Blog Archive » Tiger or Glambert – choosing your voice in a crisis Mon, 30 Nov 2009 18:31:28 +0000 http://blog.waxmarketing.com/?p=788#comment-3350 [...] – This is the canned voice (like the cereal companies in my earlier post) when corporate PR issues a statement and that’s the end of it. It doesn’t usually HARM [...] [...] – This is the canned voice (like the cereal companies in my earlier post) when corporate PR issues a statement and that’s the end of it. It doesn’t usually HARM [...]

]]> http://blog.waxmarketing.com/2009/11/19/crisis-communications-in-the-2-0-world/comment-page-1/#comment-3337 cllow Sun, 29 Nov 2009 08:52:17 +0000 http://blog.waxmarketing.com/?p=788#comment-3337 Great post!..nope, no hair pullin so far. lol Great post!..nope, no hair pullin so far. lol

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