http://blog.waxmarketing.com/2009/11/19/crisis-communications-in-the-2-0-world/ Marketing, PR and Social Media Tips and Commentary Fri, 10 Feb 2012 20:15:56 +0000 hourly 1 http://wordpress.org/?v=3.2 http://blog.waxmarketing.com/2009/11/19/crisis-communications-in-the-2-0-world/comment-page-1/#comment-11468 Protect your brand in social media | Wax Blog Mon, 31 Jan 2011 15:08:22 +0000 http://blog.waxmarketing.com/?p=788#comment-11468 [...] Finally, if you do have a crisis that involves your brand, you should act immediately and honestly to deal with it. Through your account, try to present a human side of your brand. Apologize if need be. If the problem is massive, give updates and keep in touch with your audience. By showing constant activity, you demonstrate that you are aware of the problem and doing your best to fix it. Consider tapping into the hive mind of Twitter and Facebook to seek out solutions to the problem. By involving your audience, you can show that you are willing to get help from others. (For more on this topic, read Bonnie’s post on Crisis Communications in the 2.0 World) [...] [...] Finally, if you do have a crisis that involves your brand, you should act immediately and honestly to deal with it. Through your account, try to present a human side of your brand. Apologize if need be. If the problem is massive, give updates and keep in touch with your audience. By showing constant activity, you demonstrate that you are aware of the problem and doing your best to fix it. Consider tapping into the hive mind of Twitter and Facebook to seek out solutions to the problem. By involving your audience, you can show that you are willing to get help from others. (For more on this topic, read Bonnie’s post on Crisis Communications in the 2.0 World) [...]

]]> http://blog.waxmarketing.com/2009/11/19/crisis-communications-in-the-2-0-world/comment-page-1/#comment-3930 Wax Blog » Blog Archive » Five ways to bury bad news Wed, 03 Feb 2010 17:23:47 +0000 http://blog.waxmarketing.com/?p=788#comment-3930 [...] Five ways to bury bad news 100 million years ago I worked as an executive at a publicly held tech firm. We knew that in order to bury bad news (ie a poor quarter) we would send the release out at 4 pm on Friday. By the time Monday rolled around there would be two to three more days of news covering ours.   Now companies have become much more ingenious ways at burying their bad news – rather than addressing it properly. (For more on that, read my post on  “Crisis Communications in a 2.0 World“) [...] [...] Five ways to bury bad news 100 million years ago I worked as an executive at a publicly held tech firm. We knew that in order to bury bad news (ie a poor quarter) we would send the release out at 4 pm on Friday. By the time Monday rolled around there would be two to three more days of news covering ours.   Now companies have become much more ingenious ways at burying their bad news – rather than addressing it properly. (For more on that, read my post on  “Crisis Communications in a 2.0 World“) [...]

]]> http://blog.waxmarketing.com/2009/11/19/crisis-communications-in-the-2-0-world/comment-page-1/#comment-3350 Wax Blog » Blog Archive » Tiger or Glambert – choosing your voice in a crisis Mon, 30 Nov 2009 18:31:28 +0000 http://blog.waxmarketing.com/?p=788#comment-3350 [...] – This is the canned voice (like the cereal companies in my earlier post) when corporate PR issues a statement and that’s the end of it. It doesn’t usually HARM [...] [...] – This is the canned voice (like the cereal companies in my earlier post) when corporate PR issues a statement and that’s the end of it. It doesn’t usually HARM [...]

]]> http://blog.waxmarketing.com/2009/11/19/crisis-communications-in-the-2-0-world/comment-page-1/#comment-3337 cllow Sun, 29 Nov 2009 08:52:17 +0000 http://blog.waxmarketing.com/?p=788#comment-3337 Great post!..nope, no hair pullin so far. lol Great post!..nope, no hair pullin so far. lol

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