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	<title>Comments on: A real world B2B social media case study</title>
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	<link>http://blog.waxmarketing.com/2009/10/23/a-real-world-b2b-social-media-case-study/</link>
	<description>Marketing, PR and Social Media Tips and Commentary</description>
	<lastBuildDate>Sat, 04 Feb 2012 00:10:30 +0000</lastBuildDate>
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		<title>By: I just got 2000 Facebook Credits for Free!</title>
		<link>http://blog.waxmarketing.com/2009/10/23/a-real-world-b2b-social-media-case-study/comment-page-1/#comment-27647</link>
		<dc:creator>I just got 2000 Facebook Credits for Free!</dc:creator>
		<pubDate>Wed, 28 Dec 2011 16:20:17 +0000</pubDate>
		<guid isPermaLink="false">http://blog.waxmarketing.com/?p=726#comment-27647</guid>
		<description>&lt;strong&gt;I just got 2000 Facebook Credits for Free!...&lt;/strong&gt;

[...]A real world B2B social media case study &#124; Wax Blog[...]...</description>
		<content:encoded><![CDATA[<p><strong>I just got 2000 Facebook Credits for Free!&#8230;</strong></p>
<p>[...]A real world B2B social media case study | Wax Blog[...]&#8230;</p>
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	<item>
		<title>By: bonnie</title>
		<link>http://blog.waxmarketing.com/2009/10/23/a-real-world-b2b-social-media-case-study/comment-page-1/#comment-13470</link>
		<dc:creator>bonnie</dc:creator>
		<pubDate>Tue, 29 Mar 2011 16:28:37 +0000</pubDate>
		<guid isPermaLink="false">http://blog.waxmarketing.com/?p=726#comment-13470</guid>
		<description>I think B2B has a hard time justifying marketing dollars in the first place, as so much of their business is word of mouth and referral, so they don&#039;t advertise as much, etc. Branding is a luxury for many smaller B2B but I think they&#039;re seeing that if they don&#039;t have a social media presence, they have a hole in their communications strategy.</description>
		<content:encoded><![CDATA[<p>I think B2B has a hard time justifying marketing dollars in the first place, as so much of their business is word of mouth and referral, so they don&#8217;t advertise as much, etc. Branding is a luxury for many smaller B2B but I think they&#8217;re seeing that if they don&#8217;t have a social media presence, they have a hole in their communications strategy.</p>
]]></content:encoded>
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	<item>
		<title>By: bonnie</title>
		<link>http://blog.waxmarketing.com/2009/10/23/a-real-world-b2b-social-media-case-study/comment-page-1/#comment-13469</link>
		<dc:creator>bonnie</dc:creator>
		<pubDate>Tue, 29 Mar 2011 16:27:24 +0000</pubDate>
		<guid isPermaLink="false">http://blog.waxmarketing.com/?p=726#comment-13469</guid>
		<description>Thanks for stopping by the wax blog!</description>
		<content:encoded><![CDATA[<p>Thanks for stopping by the wax blog!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: jeanyna</title>
		<link>http://blog.waxmarketing.com/2009/10/23/a-real-world-b2b-social-media-case-study/comment-page-1/#comment-13468</link>
		<dc:creator>jeanyna</dc:creator>
		<pubDate>Tue, 29 Mar 2011 16:26:36 +0000</pubDate>
		<guid isPermaLink="false">http://blog.waxmarketing.com/?p=726#comment-13468</guid>
		<description>Nice article man. Keep up the good work.</description>
		<content:encoded><![CDATA[<p>Nice article man. Keep up the good work.</p>
]]></content:encoded>
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	<item>
		<title>By: Rain8 Shanghai Social Media Marketing</title>
		<link>http://blog.waxmarketing.com/2009/10/23/a-real-world-b2b-social-media-case-study/comment-page-1/#comment-7604</link>
		<dc:creator>Rain8 Shanghai Social Media Marketing</dc:creator>
		<pubDate>Wed, 08 Sep 2010 17:33:57 +0000</pubDate>
		<guid isPermaLink="false">http://blog.waxmarketing.com/?p=726#comment-7604</guid>
		<description>B2B seems to be slowly waking up to social media. After all B2B have real people with real jobs, in real companies with real problems and real budgets to spend to solve their problems.</description>
		<content:encoded><![CDATA[<p>B2B seems to be slowly waking up to social media. After all B2B have real people with real jobs, in real companies with real problems and real budgets to spend to solve their problems.</p>
]]></content:encoded>
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	<item>
		<title>By: bizsugar.com</title>
		<link>http://blog.waxmarketing.com/2009/10/23/a-real-world-b2b-social-media-case-study/comment-page-1/#comment-3279</link>
		<dc:creator>bizsugar.com</dc:creator>
		<pubDate>Tue, 03 Nov 2009 21:53:54 +0000</pubDate>
		<guid isPermaLink="false">http://blog.waxmarketing.com/?p=726#comment-3279</guid>
		<description>&lt;strong&gt;A real world B2B social media case study...&lt;/strong&gt;

A real world case study on B2B social media....</description>
		<content:encoded><![CDATA[<p><strong>A real world B2B social media case study&#8230;</strong></p>
<p>A real world case study on B2B social media&#8230;.</p>
]]></content:encoded>
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	<item>
		<title>By: Dena at York Saw &#38; Knife</title>
		<link>http://blog.waxmarketing.com/2009/10/23/a-real-world-b2b-social-media-case-study/comment-page-1/#comment-3276</link>
		<dc:creator>Dena at York Saw &#38; Knife</dc:creator>
		<pubDate>Fri, 30 Oct 2009 22:52:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.waxmarketing.com/?p=726#comment-3276</guid>
		<description>Thank you for republishing this case study, because it&#039;s tough to find them in such detail.

York Saw &amp; Knife is an industrial manufacturer of cutting tools and we&#039;ve carefully started using social media, however we&#039;ve seen many B2Bs stay away.

We recently published a poll asking &quot;Why do B2Bs stay away from social media?&quot; W&#039;d appreciate your input and that of your readers. 

The poll can be found on our most recent blog post: http://www.yorksaw.com/blog/b2b-and-social-media-take-the-poll/

Thanks.

Thanks.</description>
		<content:encoded><![CDATA[<p>Thank you for republishing this case study, because it&#8217;s tough to find them in such detail.</p>
<p>York Saw &amp; Knife is an industrial manufacturer of cutting tools and we&#8217;ve carefully started using social media, however we&#8217;ve seen many B2Bs stay away.</p>
<p>We recently published a poll asking &#8220;Why do B2Bs stay away from social media?&#8221; W&#8217;d appreciate your input and that of your readers. </p>
<p>The poll can be found on our most recent blog post: <a href="http://www.yorksaw.com/blog/b2b-and-social-media-take-the-poll/">http://www.yorksaw.com/blog/b2b-and-social-media-take-the-poll/</a></p>
<p>Thanks.</p>
<p>Thanks.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Real World B2B Social Media &#171; MarketingAnalytixx</title>
		<link>http://blog.waxmarketing.com/2009/10/23/a-real-world-b2b-social-media-case-study/comment-page-1/#comment-3250</link>
		<dc:creator>Real World B2B Social Media &#171; MarketingAnalytixx</dc:creator>
		<pubDate>Sat, 24 Oct 2009 10:07:47 +0000</pubDate>
		<guid isPermaLink="false">http://blog.waxmarketing.com/?p=726#comment-3250</guid>
		<description>[...] A detailed look at a real company&#8217;s social media work with some metrics to boot. The story is here      Categories: Uncategorized Tags: real work social media marketing, social media case study, [...]</description>
		<content:encoded><![CDATA[<p>[...] A detailed look at a real company&#8217;s social media work with some metrics to boot. The story is here      Categories: Uncategorized Tags: real work social media marketing, social media case study, [...]</p>
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