So you would say that really micro marketing is a more in-depth plan, one that can adjust as your needs need it to?

Starting with what works in the real world and being able to measure and evolve each strand of your marketing efforts.

That makes sense – especially these days where our budgets are hugely reduced.

How are you measuring this exactly – do you have a specific metric and methodology to do so, or are you doing it on the fly and going with “gut instinct”. I know I prefer the latter myself – being a believer in if it feels right, it usually is. But I am keen to know what you suggest – feel free to email me more your thoughts or comment here to start a bit of question and answer debate.

Thanks,

Chris