Nov 20, 2014
When we think about Black Friday and its Internet twin Cyber Monday, visions of throngs of customers buying goods like they are on a game show fill our heads. The shopping season that leads up to the holidays has been the playground of marketing professionals for the better part of a century. The Internet and social media have changed the way that we reach out to consumers. Some of these methods can be adapted even if you are not a retail entrepreneur.
There are times when doing a good thing at a company level can reap a financial benefit in the form of socially responsible holiday marketing. This form of “win-win” marketing highlights the communal benefit of buying your product or using your service. The company SoapBox Soaps is a good example of a socially responsible product with marketing to match. With any purchase of their soap or bath product, the company will donate soap and water to needy children worldwide. In the case of SoapBox Soaps, the marketing goes hand-in-hand with its product line. Even if you are a service deliverer, socially responsible marketing can work. In Miami-Dade County, when the school district did not have the resources to assess needy children, school psychologists donated their time, garnering a lot of good press toward their marketing endeavors.