I worked so hard on an event that was held last week. Guess what – hardly anyone in the chosen demographic came to the event. I worked so hard, did postcard drops, advertised, reached out personally to influencers…and nobody came. Just writing that still stings.

You can’t be a media snob if you want to reach the mainstream. One of the most important things to do if you want to use public relations as a marketing tool is get to know the ENTIRE media landscape.

What can cat videos do for your business?

Cyberbully 2.0

I’m going to change up the format of the Wax blog and talk about my own clients and experiences quite a bit more. All names will be changed to protect the innocent (and ONLY the innocent mind you).

Dilbert always knows the irony of any business situation, particularly social media.

I’ve had a few conversations over the past couple of weeks regarding the use of serial commas and other little grammar tics. It was helpful for me to read Jonathan Crossfield’s blog post talking about the fact that writing is about CLARITY not about grammar.

Marketing humor for hump day.